About us
Amahorse is the leading Italian group in the equestrian sector that offers integrated excellence along the entire production and distribution chain, representing a standard-bearer of Made in Italy in the world.
Our story
1991: THE ORIGINS OF THE PROJECT
From passion to business
Riccardo Volpi founds a sole proprietorship for the retail sale of equestrian articles, with the name Umbria Equitazione. The following year, wholesale activity begins, initially limited to central Italy, but soon extended throughout the entire country.
1997: THE INTERNATIONAL OPENING
From Italy to the global market
The company is structured exclusively for the distribution of technical equipment and accessories for horse riding, expanding the warehouse area and entering foreign markets. The following ten years lead to the consolidation of its position in the national and international markets and to significant logistical and warehouse expansion, with the company’s area reaching 5,000 square meters.
2012: THE BIRTH OF EQUESTRO
A new protagonist of Made in Italy
Equestro is born, a proprietary brand that produces clothing and technical equipment for horse and rider and that over the years will follow a path of constant growth and development until establishing itself as a leading company in the sector at an international level.
2018: AMAHORSE TAKES SHAPE
Acquisition of Acavallo and new corporate identity
Umbria Equitazione becomes Amahorse Trading srl, following the acquisition of the Acavallo brand, specialized in innovative solutions for horse welfare and performance. The products distributed worldwide exceed one million units with a warehouse that hosts over 5,000 products, divided into about 30,000 variants.
2022: INNOVATION AND INTEGRATION
Digital transformation and entry of Franceschini Stivali
The company's digitalization and automation of all B2B processes are completed. The same year marks the entry into the group of the brand Franceschini Stivali Milano, an Italian leader in the production of custom riding boots.
2024: GROWTH THROUGH ARTISANAL EXCELLENCE
The entry of Le Selle Italiane into the group
Le Selle Italiane, an Italian group specializing in the artisanal production of saddles and known worldwide for its Made in Italy brands for Western riding and trekking, becomes part of the Amahorse group.
2025 - 2026: A GLOBAL GROUP
Investments, new locations, and strategic partnerships
The Small Caps Opportunities II fund of LBO France acquires a majority stake in Amahorse. The new Amahorse headquarters is inaugurated and important logistics hubs are opened in America and Asia. The Equestro brand becomes the official clothing supplier for the Italy Team in various equestrian disciplines for the 2025-28 four-year period. The acquisition of Seaver, a French company dedicated to the production of airbags and technologically advanced solutions for rider safety, is completed. Today Amahorse manages a 10,000 m² logistics hub and distributes over one million products worldwide.
Our mission
VISION AND FUTURE
We intend to serve the sector with the most complete range of technical products for equestrianism, born from a scrupulous research and development process conducted with the help of the best professionals and the technical advice of the riders from Allevamento Fonte Abeti, the main Italian dressage stable. We want to be a trusted partner offering not only products but real value, also thanks to customized physical and digital services that place the customer at the center and create a lasting relationship of trust.
Our numbers
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Our headquarters
The Amahorse headquarters is established.
In 2025 the new headquarters of Amahorse was inaugurated.
A headquarters designed for the future
Situated on the beautiful Umbrian hills in San Giustino (PG), the building consists of 10,000 m2 of warehouse and 2,800 m2 of offices, and in addition to a new research and development department, also includes a professional photographic studio.
A modern and efficient headquarters
The new headquarters also integrates perfectly with the surrounding area and complies with the highest standards of energy saving and sustainability.
