PRESS RELEASE 17/04/2023

The Umbria-based leader in the equestrian sector and the famous Italian manufacturer of racing helmets have announced their strategic partnership

April 17, 2023 | The Amahorse group, world leader in the equestrian sector and owner of some major brands such as Acavallo, Equestro and Franceschini Stivali Milano, has launched a new key partnership after the distribution agreement signed with Suomy Horse.

Suomy is the result of a successful family history and today the brand stands for a global point of reference in the design and production of Italian made racing helmets.

“Our team work has always combined safety, style and design typical of Made in Italy. We have recently entered the world of horse riding and we are confident of obtaining the same prestigious results achieved in other sports such as motorcycles, cars, motorboating, cycling and skeleton, where we won 22 world titles”, declared Umberto Monti, CEO of Suomy.

In 2021, the company from Villanova Monferrato (AL) launched Apex, the first Suomy horse riding helmet, by applying the usual quality and safety standards and combining them with an innovative and captivating design. The gamble immediately paid off and the first remarkable results arrived for Suomy also in the equestrian field, thanks to the collaborations established with exceptional testimonials like Edwina Tops Alexander, Piergiorgio Bucci and many other world top riders.

“By entrusting the distribution to Amahorse, we are happy to know that our much appreciated new helmet will soon be available for purchase in all the stores", concluded Monti.

“We are delighted to announce yet another prestigious partnership for our group. Suomy in a very short time has been able to leave a strong mark also in our industry and this collaboration allows us to make our offer even more complete and qualitative”, claimed Riccardo Volpi, CEO of Amahorse, who also added: "The Suomy's sporty and performing DNA, combined with their scrupulous research of safety and innovation, fit perfectly with our group mission and with the values that for over thirty years at Amahorse we have been committed to embracing and spreading”.