After the success of the first two editions, culminating in the awards ceremony at Fieracavalli Verona, the registrations are open for Equestro My Way, the third contest promoted by the Italian leading brand of clothing and accessories for horse riding.
The initiative, aimed at the numerous followers and enthusiasts, involves the creation of a short video reel that tells how Equestro garments are perfect for accompanying all riders not only in the stables, but also throughout the whole day, according to the brand payoff “Ride It Live It”.
The authors who will send the most original content by July 10 will have their videos published on the Equestro official pages. Furthermore, for the first time, the top two winners will have the opportunity to take part in a photo shoot during the upcoming brand campaigns. Finally, the winner will also be offered a one-year contract as Equestro ambassador.
The release of the video contest also coincides with the launch of the @equestro_official account on TikTok. This initiative confirms once again the brand's willingness to approach the target of young and very young riders to intercept their trends and tastes and anticipate their needs.
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